By Elliott Haworth

It seems like only yesterday that artificial intelligence (AI) was the stuff of science fiction – a concept, rather than grounded in reality. Marketers in particular have waxed lyrical about the potential of AI for perhaps five years or so, but during that time much of the conversation around AI has been the manifestation of a sort of ‘shiny new tech syndrome’. To suggest – as many do – that AI is still a buzzword, is to vastly underestimate how it, when paired with the right data and the increase in demand for intelligent virtual assistants, is already radically altering Read full story ›

Source: The Drum