First launched by parent company ByteDance in 2016, Douyin sought to fill the gap in China’s rapidly changing media landscape for user-generated short video content. Originally developed as a lip-sync platform, the app’s user base has skyrocketed to over 390 million monthly active users.
With 86% growth YOY, the platform continues to outgrow even its fastest rivals, including Kuaishou and the more established WeChat and Weibo. Outside of China, it has gained popularity under the name ‘TikTok’ since its global launch in 2017, reportedly achieving 500 million global monthly active users in mid-2018 with presence in over 150 countries.
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Source: The Drum
Industry News