After spending the last year reconfiguring its offering to bring video to the forefront, Xandr is buying TV-focused adtech start-up Clypd in the hopes of becoming a go-to programmatic shop for the streaming age.
Xandr announced the acquisition of Clypd today (18 October) more than a year after parent company AT&T bought AppNexus for around $1.6bn.
Clypd will fuel Xandr’s supply-side platform (SSP), which was recently reshaped around its underlying AppNexus technology to lay the groundwork for AT&T’s ambitions in TV.
AppNexus hasn’t been historically known as a video-centric SSP. Now with Clypd, which helps programmers serve targeted Read full story ›
Source: The Drum
Industry News