In our latest article in the Martech Heroes series, The Drum in association with Stein IAS, talks to Julija Norvidaite, principal campaign consultant at Merkle EMEA, about how the modern world of marketing is being shaped by martech. As case in point, one recent research report states that brands in the UK and North America on average are spending 26% of their overall marketing budgets on martech, including automation software, analytics tools and artificial intelligence.
However, for Norvidaite it is time to shift focus away from technology, which will “evolve almost by inertia,” and instead focus Read full story ›
Source: The Drum
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