By Shawn Lim

Japan Airlines (JAL) has seen an 81% decrease in cost per click (CPC) and a 32% reduction in cost per acquisition for programmatic video and display, according to Jonathan Wan, the director of global marketing, media and social at JAL.

The airline worked with Adobe on its Advertising Cloud demand-side platform (DSP) to change the way it ran an ad campaign. It previously had three separate ad agencies running isolated campaigns across overlapping audiences, which meant people got a disjointed experience and the airline was paying extra for it.

“We were literally bidding against ourselves in some cases and driving Read full story ›

Source: The Drum