According to new figures, connected device radio listening online and via apps was up by a third year-on-year in Q3, from 9.6% to 13%. With digital generally on the rise, advertisers are discovering new ways to target listeners.
Radio Joint Audience Research (Rajar), the body jointly owned by the BBC and the Radiocentre charged with measuring UK radio audiences, releases a quarterly report outlining the state of the industry.
The figures for the three months ending 15 September 2019, said ‘weekly reach’ – “the number of people tuning into a station in an average week” – was at a 20-year high. Read full story ›
Source: The Drum
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