Ikea, the global home furnishing brand, is urging people to improve their sleep in order to lead a healthy lifestyle.
The campaign, titled ‘Let’s Celebrate Sleep, Everyday’ showcases how members of a family struggle to sleep due to light and sounds coming from the windows, uncomfortable mattresses and pillows and the phone buzzing late night.
The advertisement further highlights the importance of sleep in order to function efficiently, especially during the festive season.
The campaign will run across TV, print, digital, radio, OOH, Ikea Family (Ikea’s customer loyalty program) workshops and BTL activities such as placing ‘Sleep Pods’ at prominent Read full story ›
Source: The Drum
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