Each month, WPP’s chief client officer Lindsay Pattison shares her favorite client developments in the world of creativity and technology. Here she takes a look back at what caught her eye in October.
1) There are so many gems to be found in this podcast. Listen and hear Kurt Kane, chief commercial officer of Wendy’s, chat about taking a brand from 0 to 60 personality-wise, why people on social ask Wendy’s for help with their maths homework, and how being flexible but relentless got him where he is today.
2) The subscription obsession shows no sign of slowing, and I Read full story ›
Source: The Drum
Industry News