Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Vegemite officially certified as a vegan brand

on Nov 1, 2019 | 0 comments

By Taruka Srivastav

Food brand Vegemite has been certified as officially vegan food product by Vegan Australia.

Vegemite posted on Twitter: “Tastes like #Vegemite is certifiably Vegan-Friendly… by doing absolutely nothing to its recipe! Truth be told, it always has been, but now it has been fully certified by Vegan Australia!”

Vegemite senior marketing manager Matt Gray said: “With over 10% of Australians choosing a vegan or vegetarian-based diet, it’s important that they can still enjoy the nation’s favourite spread – so we sought official certification from Vegan Australia.”

Vegan Australia certification manager Heath Kilgour said: “Vegemite’s certification demonstrates the need for a program that allows Read full story ›

Source: The Drum