By Kyle O'Brien
Macy’s is going deep into Christmas lore with a modern twist in its new holiday campaign, ‘Santa Girl’.
The two-minute spot stars The Florida Project’s Brooklyn Prince as Virginia – taken from the oft-repeated 1897 editorial from the New York Sun that spawned the phrase ‘Yes Virginia, there is a Santa Claus’ – who sees Santa during the Macy’s Thanksgiving Day Parade and decides she wants to be him.
She stuffs her sweaters to build out her Santa body, but she is ridiculed at school. Finally, her parents figure out how to lift her spirits – make their pickup Read full story ›
Source: The Drum