By Kyle O'Brien
Espolòn Tequila is celebrating the Day of the Dead by making sure fake news finds a grave, all the while keeping print media alive with the launch of its limited edition Death magazine.
An obituary ran in the New York Times today (1 November) with Day of the Dead imagery and a skeleton arm pouring out a drop of Espolòn with the headline ‘Pour one out for the death of actual fake news’, followed by a poem.
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The ad, according to the brand, is a modern example of a longstanding Día Read full story ›
Source: The Drum
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