By Sedge Beswick

Meme accounts have performed brilliantly on social platforms, often – to the chagrin of chief marketing officers – far better than brands own highly-produced big-budget campaign assets. The origins of these witty, zeitgeisty posts were never commercial nor necessarily intended to be monetized – from the early MySpace days to present day Instagram – where they’re now the platform’s fastest growing accounts.

So, how do brands partner with meme accounts in an authentic way, that doesn’t feel contrived? Seen Connects recently hosted an event with Instagram meme account @Spicey, to discover and share exactly what it takes to make Read full story ›

Source: The Drum