Australian department store Myer has launched a campaign with a film that explores the distance between Santa Claus in the North Pole and Australia.
The campaign also sees the creation of a tech-enabled Christmas stocking that helps Santa Claus navigate to Australia.
Contrary to the traditional picture of Christmas in the Northern Hemisphere, with cold nights and fires at home, Australian Christmases are often spent away from home at the beach. Myer has decided the focus for its festive campaign would be the idea that ‘Christmas is where we are’.
The main film tells the story of a Read full story ›
Source: The Drum
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