By Shawn Lim

SK-II is tapping into the power of art, in a new campaign to promote its skincare ingredient – Pitera.

The campaign, created by Great Guns, aims to marry art and product in a skincare exhibition in Shanghai. The exhibition will showcase interpretive dance, illustration, sculpture, and photography in a bid to tell the story of the origin of Pitera.

The ‘Power of Pitera’ campaign will also be activated in-store, with a manga-inspired store design at SK-II’s flagship outlet in Tokyo.

In addition, SK-II has commissioned the illustrator, Ram Han, who has created a 40ft animation dreamscape entitled ‘Pitera is Legendary’

Inspired by SK-II’s Read full story ›

Source: The Drum