By Drum Network

What has been the single best use of technology to enable creativity of the past five years?

For marketers and advertisers, faced with jaded generations of people craving true novelty, the challenge today is in using technology to accelerate their own creative efforts, to cut through the noise, and ultimately to create works of art in their own right. We asked The Drum Network members to shed some light on the their favourite tech that has escalated creativity. There was no holding back!

Polly Atherton, managing director, Hello Stir

When British Airways launched its “Look Up” campaign in London’s Piccadilly Circus, it Read full story ›

Source: The Drum