By Shawn Lim

The South China Morning Post (SCMP) has tapped Adrian Lee as its new senior vice president of marketing and events as it seeks to continue building its brand globally.

According to the Alibaba-owned media company, Lee will lead its growth strategies by raising brand awareness, increasing traffic to SCMP’s digital platforms, overseeing product and digital marketing, as well as driving SCMP’s events’ business.

Lee crosses over the agency side, where he was the head of digital client solutions at WPP’s media agency Wavemaker. Prior to that, he worked for Dentsu’s Vizeum in London and Mediacom in Hong Kong.

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Source: The Drum