By Shawn Lim

Patients are today more informed than ever, and developments in artificial intelligence, augmented reality and machine learning are transforming the healthcare experience.

However, the success of screens, apps and wearables that are changing the healthcare experience, still depends on human interaction.

That means a digital transformation in the healthcare industry will fundamentally change the relationship between caregiver and patient, and healthcare providers that will successfully make the leap are those that will shape the patient journey through empathetic experiences.

This is according to S_HIFT, a joint report by Ogilvy and DHR that aims to help businesses adopt a holistic Read full story ›

Source: The Drum