IAB Ireland has said it remains “extremely concerned” by incorrect reporting of digital audio audience numbers and has vowed to more regularly review its commercial standards after Maximum Media, the publisher of Her and Joe.ie, was caught using a click farm to boost the performance of a sponsored podcast.
Maximum Media is alleged to have boosted branded content, the AIB Capital B podcast, in 2017 by using a click farm to artificially inflate listens to the show.
The issue forced founder and majority shareholder Niall McGarry from the board late in November. Shortly after his Read full story ›
Source: The Drum
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