The rate of change in digital is nearing breakneck speed, however it’s important that brands take a step back to evaluate what that change means for their business and whether or not it’s a challenge that needs to be addressed head on or an opportunity to embrace (or perhaps it’s neither, and can stay within peripheral view).
While there are always some trends that brands can’t afford to ignore (the rise of mobile, customer-first marketing strategies, attribution modelling, data insights to influence digital planning, to name a few), there are some which, while relevant to others, need to be further evaluated Read full story ›
Source: The Drum
Industry News
