Despite racking up 336 complaints to the Advertising Standard’s Authority (ASA) (making it the most-complained about ad of 2019) GoCompare has unveiled the second installment of its accident reenactment series.
Following a similar format to ‘Tree’ the ad shows Gio Compario, the fictional brand ambassador, working once again as a professional that re-enacts circumstances that lead to real-life car insurance claims.
Deer sees the flamboyant operatic tenor driving down an empty road. Out of nowhere, a deer walks in front of his way, and Compario “swerves out of compassion and straight into peril.” Damaging the car in the process Read full story ›
Source: The Drum
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