By Shawn Lim

Fast fashion brand Forever 21 has announced its e-commerce strategy targeting consumers in Canada, Asia Pacific and Latin America.

The embattled millennial-focused brand filed for Chapter 11 bankruptcy protection in the US in 2019 and shut 350 of its 815 global stores. It blames substantial real-estate cost, and lagging innovation and sustainability efforts for the troubles it faced.

It has now tapped e-commerce specialist Global-e to work on an improved and localised e-commerce experience for international shoppers.

According to Forever 21, implementing Global-e’s cross-border e-commerce solution will allow it to provide its customers in Canada, APAC and Read full story ›

Source: The Drum