Splenda is back advertising on US TV for the first time in two years, lured back not by the vast reach of the upcoming Super Bowl but by the Golden Globes’ audience and timing.
Last night (5 January) saw the sweetener’s Stevia sub-brand broadcast to the Golden Globes’ audience of 18.3 million viewers, having bought a primetime 60-second ad slot during the main event and another during the red-carpet show on E.
It was the first time Splenda’s Stevia brand had funnelled media spend into the national broadcast, and the first time the Heartland Foods master brand had appeared on TV Read full story ›
Source: The Drum