Harold Burson, founder of PR firm Burson-Marsteller, has died. Former colleagues and industry peers, including Richard Edelman and McCann Worldgroup chief Harris Diamond, have paid tribute to both his pioneering approach to PR and the kindness of his spirit.
Burson died today (10 January) at the age of 98. Mark Read, chief executive of WPP, wrote it was a “very sad day for everyone” at the holding company, which merged Burson-Marsteller with Cohn & Wolfe in 2018.
Edelman, meanwhile, praised the graciousness with which Burson viewed the rise of his father’s agency.
Burson and Daniel Edelman were Read full story ›
Source: The Drum
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