By Samuel Scott

It’s a common publicity tactic: brag that your hiring rate is lower than Harvard University’s acceptance rate. The obvious goal is to attract top talent to such a seemingly prestigious company. But it also happens to be completely disingenuous.

Take the most recent example. In late 2019, Blinkist, a modern version of CliffsNotes based in Berlin, published an advertorial – oh, excuse me, a piece of content marketing – in the company’s online magazine that highlighted the company’s success and promoted the exclusivity of its staff.

“In 2018, thousands of people applied for a job at Blinkist,” the article began. “1,600 Read full story ›

Source: The Drum