A few weeks deep into winter edition of ITV 2’s most successful show, The Drum explores its initial viewing figures for Love Island and what the extension means for commercial partners.
Following a reboot in 2015 (an original 2005 iteration of the show was pinned around celebrity contestants like Calum Best and Paul Danan) the first season of Love Island as we now know it drew in an average of half a million viewers per episode.
In subsequent years, ITV’s dependency on the format — which sees a group of young, unknown singletons, AKA ‘Islanders’, sent to live in isolation Read full story ›
Source: The Drum
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