As part of Peugeot’s wider 2020 campaign to convince drivers its not boring, the car manufacturer is to sponsor Sky Comedy – a new TV channel that goes live from today (27 January).
Sky Comedy is Sky’s first full-time comedy station since it closed The Comedy Channel in 1992. It will broadcast shows from HBO, NBC and Showtime.
The campaign is part of a year-long deal with Sky Media, which aims to reimagine how the car manufacturer is perceived by drivers and convince them it is not a boring brand. The multi-platform partnership will cover TV, video-on-demand and Sky Go platforms.
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Source: The Drum
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