Verizon resisted the lure of expensive, bells-and-whistles production for its Super Bowl ad, instead opting for an uncomplicated spot tied to its overarching push around 5G.
The wireless network continued last year’s focus on the heroic work of first responders, tying it to its holistic investment in 5G.
In a subversive script, Harrison Ford tells stories of ‘The Amazing Things 5G Won’t Do’ in his first ever commercial voiceover. He lists the human elements of bravery that won’t change despite the strides forward in connectivity, while Pearl Jam’s River Cross plays.
But despite the star-studded credit list, the work itself was Read full story ›
Source: The Drum
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