Pssst. Just between us, in-app advertising is one of the advertising industry’s best-kept secrets.
Why? Well, as it stands, advertisers are inadvertently neglecting in-app in their planning. Despite the fact that consumer time spent on mobile exceeds that spent watching TV – with in-app making up 90% of time spent on mobile – in-app receives only a quarter of media spend. And when in-app does make the cut, a large proportion of spend goes only to the apps owned by the biggest players behind the walled gardens – despite just 35% of customer time being spent there.
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Source: The Drum
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