Resigned to the fact consumers will never break up with ‘Skip Ad’, IPG Mediabrands has revived the quest to convey the most brand information in the shortest time possible. The two-second ad has been toyed with before – will 2020 be the year it finally breaks through?
Back in 2009, Miller High Life saved a lot of cash during the Super Bowl spending frenzy.
The beer brand abandoned what was then a $3m charge for a 30-second game spot and instead bought pre-game airtime in one-second chunks. These were filled by actor Windell Middlebrooks looking into the lens and shouting the words Read full story ›
Source: The Drum
Industry News