Staying cool and relevant to younger audiences is one of the perennial problems for brands that have an audience that skews younger. Pepsi is one of those brands and, while it’s not always got it right, its latest work in India is showing the brand still has some swag.
The FMCG giant has roped in Bollywood star Salman Khan as its ambassador to connect with younger people about the anxieties they have in life and give them the confidence to be themselves.
The latest TV ad by Wunderman Thompson, which shows Kahn Read full story ›
Source: The Drum
Industry News