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5 ways brands such as Disney and BMW approached digital transformation

on Mar 9, 2020 | 0 comments

By Shawn Lim

Ahead of The Drum’s new online festival, Digital Transformation Week, we look at how some of the world’s best-known businesses have grappled with the physical challenges and how digital-first companies are flourishing.

Here are five examples of major brands such as BMW, Disney and Apple adopting the need for further digital transformation, based on examples from the World Economic Forum.

1) Create a seamless experience for consumers

In 2014, Disney launched multi-coloured RFID wristbands – Magic Bands – for guests visiting the Disney World resort that link to the company’s guest management system, MyMagic+.

MagicBands allow guests to Read full story ›

Source: The Drum