Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Is your brand a digital polluter? Five ways to reduce online waste

on Mar 10, 2020 | 0 comments

By Sarah Cantillon

When you think of a toxic brand, you may think of one that has crossed the lines of social decency. However, there’s a different kind of toxicity at play in today’s digital ecosystem – the polluter. Brands are filling our minds with psychological waste on the internet and social media.

We know that increasing amounts of screen time is bad for mental health. Yet there’s still so much focus on content that’s only there to divert people’s attention and keep it fixed to the screen, with media thrown behind it to target again and again. This isn’t good for Read full story ›

Source: The Drum