By Imogen Watson

For better or for worse, brands are awakening to the role that marketing can play in positively influencing society. The Museum of Brands has tackled this divisive topic with the launch of an evocative exhibition entitled ‘When Brands Take a Stand’.

Keen to explore why brand purpose campaigns rile people up, the Museum of Brands has presented much of the work that hit the headlines throughout history. To gauge opinion, it asks visitors to actively judge and debate whether brands should get involved in social issues – and if so, what is the right way to do so.

While some ads Read full story ›

Source: The Drum