By Humphrey Ho

With the spread of the coronavirus and the increasing amount of travel shutdowns, entire industries in the U.S. and Europe are starting to panic. Meanwhile, businesses in Asia are already resuming operations.

The coronavirus is not Asia’s first epidemic rodeo, with the 2003 SARS outbreak still fresh in the continent’s collective memory and it has taught the region some much-valued lessons as a result.

Most firms with Asia exposure are much calmer about coronavirus because they experienced it in 2003, responding to clients in regards to campaign holds and sudden budget reassignments are nothing new.

SARS paved the way for Read full story ›

Source: The Drum