To mark World Sleep Day this weekend, Channel 4 and Eve Sleep have compiled a distinctive ad break designed to relax viewers with a ‘sleep mode’ filter. Adam Denton, a creative strategist at the broadcaster explained how unexpected advertising can drive better results on TV.
This Sunday at 9.45pm (15 March), the broadcaster will apply a ‘sleep mode’ filter (as seen on mobile phones) to TV adverts on Channel 4, E4 and More4. With help from planner Goodstuff, Eve Sleep’s idents and ad spots from Calpol, Cazoo, Listerine, The AA and Velux, boast an amber filter to offset disrupting Read full story ›
Source: The Drum
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