By Shawn Lim

Singapore’s National Council Against Drug Abuse (NCADA) has created an interactive short film to spark conversations and spread awareness of the destructive reality of drug abuse among the public, particularly the youth.

Local director Royston Tan directed the short film, titled High, which is part of a campaign created by Dentsu Aegis Network. It allows viewers to make choices on behalf of the protagonist to uncover the various endings and possibilities within the storyline and underscores the importance of making informed decisions.

This campaign aims to explore the challenges and choices relating to drug abuse that youth may encounter, in recognition of Read full story ›

Source: The Drum