By Kyle O'Brien

Amazon, Apple, Facebook and Google are among the leading tech digital platforms to partner with the Ad Council and US government agencies to extend the reach and impact of Covid-19 response messaging.

The platforms working with the White House, US Department of Health and Human Services (HHS) and the Centers for Disease Control and Prevention (CDC) include Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to create messaging to help in communications about the coronavirus.

From custom filters to emojis to influencer content, the digital and technology partners are leveraging their tools Read full story ›

Source: The Drum