When life feels jolly rotten, music is something people haven’t forgotten. On the power of music in creating connections, a key discussion at The Drum’s Digital Transformation Festival was how brands are getting involved with music in this digital age.
With the Drum’s associate editor, Sonoo Singh, was Mumford and Sons’ musician and chief exec of Venue Group Ben Lovett. In late 2016, Lovett opened a grassroots venue called Omeara before opening Lafayette, a live venue at Kings Cross. Joining them were Andrew Dougan, head of experiential and global business partners Geometry, and James Kirkham, chief business Read full story ›
Source: The Drum
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