InYourArea, Reach’s online hyperlocal news aggregator, is out to prove its utility to UK audiences during the Covid-19 pandemic.
The platform, founded in 2017, is collating trusted news sources (mostly Reach’s) and building useful data widgets. Its mission is to inform local communities, almost contrastingly, at scale. InYourArea editor-in-chief Ed Walker believes that it does this better than other news providers or social networks.
He describes the platform as something between a local Facebook group, a Next-Door community and a personalised news hub. In exchange for a postcode, it feeds users the latest news, traffic and travel updates, homes for Read full story ›
Source: The Drum
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