By Thomas Hobbs

Debate around the rise of the chief operating officer role in marketing is ultimately irrelevant, according to Asda’s outgoing COO Andy Murray, who claims that marketers should be more concerned about getting closer to their customers.

Speaking on a panel of fellow judges for The Drum’s Marketing Awards, Murray explained: “With all the conversation about the rise of the COO or the decline of the CMO role, it feels like we’re worrying too much about the wrongs.

It’s not the title, but the role that puts customer at the centre

“Regardless of a title, whoever controls the marketing function needs to have the Read full story ›

Source: The Drum