By Shawn Lim

IAB Australia has urged agencies, ad verification firms and other ad tech platforms in the industry to stop keyword blocking of topics including ‘crisis’, ‘Covid-19’ and ‘coronavirus’ in news during the coronavirus (Covid-19) pandemic.

The industry body noted many brand and agency teams have mistakenly updated their programmatic and all other media buying to prevent any advertising around Covid-19 topics.

The IAB has also encouraged brands that may currently be reviewing their creative and messaging before relaunching their advertising campaigns to consider their policy around which environments they support, to ensure they do not inadvertently block premium content sites.

It pointed Read full story ›

Source: The Drum