As coronavirus cases increase by the day, the NHS has urgently adapted its strategy to make the ‘Stay Home’ message harder hitting by featuring footage of frontline staff.
Created by MullenLowe, the latest campaign parks the chief medical officer’s direct address in favour of real footage of NHS workers at the frontline, reminding those at home of the severity of the crisis.
The film also features real clips from other aspects of the ongoing pandemic, including those clapping in support of the health service, abandoned streets due to lockdown, those taking food responsibly to vulnerable adults, and people taking their Read full story ›
Source: The Drum
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