As advertisers continue to slash and postpone ad spend, agency marketers are seeking guidance and answers more than ever before. Can the 4A’s quash concerns over membership value to become as the go-to port in the coronavirus storm?
Like almost every chief executive in marketing, the 4A’s Marla Kaplowitz was meant to be at an event right now.
The association’s Management Practitioners Forum was set to be held in Chicago this week, but the coronavirus swept away the event until October. Another April event – Decisions 2020 – has been postponed until 2021.
But unlike other chief executives, Read full story ›
Source: The Drum
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