Ben Pundole, vice-president of brand experience at Edition Hotels, works for a company firmly rooted in a brick-and-mortar world. But he believes the hotel industry has a thing or two to learn from brand experiences created for the digital sphere.
Specifically, Pundole has become inspired by Instagram Shopping. He says that Instagrammers should be able to book rooms as speedily as they can buy a pair of shoes.
“The hotel industry is pretty behind when it comes to technology,” Pundole stresses at The Drum’s Digital Transformation Festival, during a conversation regarding the impact of digital transformation on the hotel industry.
“There Read full story ›
Source: The Drum
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