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Brands behaving badly... spells doom

on Apr 8, 2020 | 0 comments

By Tony Walford

As the world faces its gravest crisis since the second world war and the Great Depression, it is inevitable that our attention will focus on behaviour – of all sorts.

Since the Covid-19 pandemic affects just about everyone, will impact every corner and sector of every economy around the world; and because the disease occupies just about every square inch of newsprint and every minute on virtually every type of media, there’s no other story in town and, in developed economies at least, it feels as if we are on some sort of war footing.

And while during the war and the Read full story ›

Source: The Drum