By Fredrik Kinge

In his article ‘Is it time to challenge the relevancy of media auditing’ Darren Woolley suggests that the end is nigh for media auditing. That in a time of real-time bidding and programmatic trading, the ability and the need to provide an audit of the price paid after-the-fact are becoming less relevant.

This is the latest of several articles I’ve read recently suggesting media auditing is effectively dead.

And I would certainly agree that the old-fashioned way of auditing no longer meets the requirements of modern-day advertisers. But to suggest that Accenture’s departure from auditing and Ebiquity’s dropping share price Read full story ›

Source: The Drum