Peter Naylor, senior vice-president, advertising sales at Hulu, is departing the Disney-owned streaming service to become Snap’s first vice-president for the Americas.
Naylor will be responsible for growing Snap’s advertising business in the US, Canada and Mexico. He will take up the newly created role in May and report into chief business officer Jeremi Gorman.
Unlike Hulu, which operates a tiered subscription model, Snap is reliant almost entirely on advertising sales. Gorman said priorities for 2020 include improving measurement, devising new products and better servicing clients.
“As we continue to scale our advertising business across all geographies, we expect Read full story ›
Source: The Drum
Industry News