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WeChat's new privacy controls: what does it mean for users and advertisers?

on Apr 13, 2020 | 0 comments

By Shawn Lim

In early March 2020, Chinese super-app WeChat announced it was tightening privacy controls on third-party apps to restrict the collection of sensitive personal information to a smaller group of developers, citing “the recent coronavirus epidemic (Covid-19) prevention and control” as a reason.

Under the Tencent-owned platform’s new privacy controls, developers have to explain what personal information they are collecting and how. Information can only be gathered on a need-to-know basis for mini-programs, which run within the WeChat platform.

They must also include information about the types of personal data they are collecting and how they are Read full story ›

Source: The Drum