Kate O’Neill, the self-described “optimistic futurist,” thinks the term digital transformation needs reviewing.
“When I consider the term digital transformation, I think of it as a misnomer that we’ve glommed on to the phrase,” explained O’Neill, founder of strategy consultancy KO Insights and author of Tech Humanist.
“It suggests that it is more primitive than it really is,” she stressed during an interview as part of The Drum’s Digital Transformation Festival, in conversation about the adoption of digital at scale.
To explain her point, she referred to the difference between an old fashioned analogue alarm clock and a digital version – Read full story ›
Source: The Drum
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