In the midst of the coronavirus pandemic, advertisers are all grappling with the same quandary: to spend or not to spend. Procter & Gamble has committed to the former – citing the need to retain “mental availability” of its brands in a time when their physical availability may be lacking.
P&G today (17 April) reported an organic sales increase of 5% year-on-year as the coronavirus boosted consumer demand for products in its healthcare, fabricare and homecare categories.
The CPG giant, which produces the likes of toilet paper brand Charmin and cold relief medicine Vicks, witnessed US sales rise Read full story ›
Source: The Drum
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